Consumer Trends Workshop
January 7th, 2026 | 9 AM | IAA Building, Bloomington, IL
Join us for a Consumer Trends Workshop held on January 7th, 2026, from 9:00am-2:30pm.
Please plan to arrive to the IAA Building 10-15 minutes early so that everyone has time to settle in and we can begin the workshop promptly at 9. Plan to enter through the visitors entrance and check in at our front desk. Someone will be available to guide you to our room from there.
During this workshop, we will have a variety of speakers covering topics surrounding MAHA and its effects on consumers and agriculture, new consumer demographics and how to reach them, how to engage with consumer on social media and in person, and more!. We will also be sharing new resources for local consumer engagement efforts that you won't want to miss.
County Farm Bureau managers, staff and any Farm Bureau members interested in consumer engagement efforts are invited to join us. County Farm Bureau members are eligible to receive 4.5 hours of continuing education credit if you stay for the entirety of the workshop. We also welcome and encourage any Collegiate Farm Bureau member interested in conusmer engagement to attend.
If you wish to attend, please complete and submit this registration form no later than Wednesday, December 31st, 2025.
A full agenda will be made available to you by email leading up to the event.
*This year's Consumer Trends Workshop will also be the kickoff point for our brand new, year-long, Creator Cultivation Series. The members of this cohort wil be joining us for Consumer Trends Workshop as a part of their training series.
Consumer Trends Workshop will end at 2:30pm, and from 2:45pm - 3:30pm we will be launching the Creator Cultivation Series. If you would also like to be a part of our Creator Cultivation Series, please sign up separately using this link: https://ilfb.jotform.com/252934859259878. Managers - if you have a member who is a part of the Creator Cultivation Series and want to stay to hear what they will be doing, you are invited to do so.
Questions? Contact Jacey Yahne, Consumer Engagement Coordinator, at jyahne@ilfb.org.